◈LinkedIn
15 LinkedIn Posts
That position you as the go-to in your niche
Proven post structures across thought leadership, credibility, and soft CTA formats. Copy, adapt, ship.
- The mistake most consultants make on LinkedIn…
- 3 years ago I was invisible. Here's what changed.
- This question changed how I price my work entirely.
◇Multi-platform
1→8 Repurposing Playbook
One idea. Eight platforms. Zero extra effort.
The exact workflow for turning a single LinkedIn post into a carousel, email, reel, X thread, and newsletter section.
- Start with one strong take (not a tip list)
- Pull 3 quotable sentences → X thread
- Add context → newsletter intro paragraph
◉Brand
Brand Voice Workbook
Capture your voice in 60 minutes
The same exercises we use to train Ory. Four sections: vocabulary audit, sentence rhythm, banned phrases, and signature moves.
- Words you actually use vs words you'd never say
- Your natural sentence length and rhythm
- 3 pieces of your own content that felt most 'you'
◫Planning
90-Day Content Calendar
Never stare at a blank page again
A rolling 12-week theme system with daily content slots pre-mapped to LinkedIn, Instagram, and newsletter cadence.
- Week 1–4: Establish credibility and POV
- Week 5–8: Engage and build trust signals
- Week 9–12: Convert and collect social proof
◎Social proof
Client Case Study Frameworks
5 structures that win referrals
Mini case study formats for LinkedIn, email, and your website. Each is designed to be written in under 30 minutes.
- The Before/After/Bridge (3 paragraphs, high conversion)
- The Obstacle Story (narrative-driven, shareable)
- The Proof Stack (metric-first, B2B credibility)